Cross Media Marketing

What is Cross-Media Marketing?

Cross-media marketing, also known as “multi-channel marketing” or “integrated marketing”, links traditional offline media such as direct mail and print ads with the interactive capabilities of Web, mobile, and social networks. Cross-media marketing combines data, message, media and technology to achieve this single goal: tracking and improving the return on investment (ROI) of marketing campaigns.

Cross-media marketing brings print and marketing service providers business growth opportunities. With the increase in online media consumption and the rapid growth of mobile applications, running a successful campaign is difficult without including these new tools. For print and marketing service providers who are serious in expanding their business, cross-media marketing is no longer a nice-to-have; it is a must.

Cross-media marketing brings several advantages:

• The power of personalisation: Building long lasting relationships with your customers is about relevance. With Coldlight, you can build and deliver an individually crafted data-driven message based on each recipient’s preference.
• Increasing response rates: Studies show that compared to traditional static direct mail campaigns, cross-media marketing campaigns can increase response rates by 300 to 500 percent. Using a variety of carefully selected channels to quickly deliver a targeted message increases the likelihood of response.
• Real-time visibility: In today’s economy, marketing professionals try to maximise the return on each pound they spend. With our powerful marketing dashboard, you are in full control of your campaign. You can monitor the campaign results immediately after launch and adjust your messages, offers, or channels accordingly.