It’s that time of year again. Last year Pantone’s official colour of the year was ‘Honeysuckle 18-2120′, this year they’re going for ‘Tangerine Tango 17-1463 ’. Have a look at their official press release by clicking here. You can also download a palette of new colours for use with Adobe products. Nice.
We have now incorporated a great new feature into our email marketing system. Every time you send an email campaign, we’ll show you who is opening it, clicking links, forwarding it to their friends, liking it on Facebook or mentioning it on Twitter. Here’s the great part —you can view this all on a map, in real-time.
The system also includes a neat breakdown of where all your subscribers are located across the globe.
Google‘s homepage has today been showing a series of Mr Men banners in celebration of Roger Hargreaves. They came as an unexpected surprise to us all this morning and I was taken by how iconic the character designs really are (especially when taken out of the context of the books). There are so many great designs but I think we’ve all agreed on Mr Messy as our favourite (although Mr Rush is also very cool).
We are delighted to announce that Coldlight has been successful in being added to the RAR Recommended Agency Register. This accreditation is only awarded when an organisation is rated highly by its clients for outstanding work. A big thank you to everyone who said very nice things about us and contributed to this achievement. We look forward to continuing to provide exceptional work and level of service to all our clients.
You’ve probably seen them in magazines and product packaging but these strange barcode looking squares are starting to appear every where. Quick Response or QR codes are a way of encoding digital information into everyday items. More importantly they can be a great way of getting your clients to make a connection between a printed document and a website.
Whether on a business card, invitation (or even on the side of a bus) your clients can the code with a smart phone and will be able to jump directly to your website or digital content. Contact us today to find out how QR codes can help your business.
In addition to their ‘official’ colour of the year ‘Honeysuckle 18-2120′ Pantone have put together a collection of very nice colour predications for the year ahead. Although Pantone have earmarked these colours for the fashion industry, we think they are going to look great in lots of different design and marketing applications.
We have now introduced a social sharing option for our email newsletter campaigns. You can now add ‘Like’ and ‘Tweet’ links and buttons to your emails and see who’s sharing your campaign via our real-time reports. Contact us now!
